重庆形象标志“人人重庆”以“双重喜庆”为创作主题，两个欢乐喜悦的人，组成一个“庆”字，道出重庆市名称的历史由来。标志以“人”为主要视觉元素，展现重庆“以人为本”的精神理念，传递出重庆人“广”“大”的开放胸怀，和“双人成庆”，祝愿美好吉祥的寓意，又如两人携手并进、迎向未来，蕴含政府与人民心手相连、共谋重庆发展的内涵。

　　CHONGQING CITY LOGO

　　Designed around the theme of double celebration—the literal meaning of the city’s name, the emblem of Chongqing Municipality features two jubilant people forming the Chinese character “庆”(qing), which means “celebration.” The emblem conveys the city’s spirit of putting people first, as well as displaying the broad-mindedness and openness of the citizens of Chongqing. It also looks like two people advancing forward hand in hand, implying that the government and the people are making concerted efforts to build a better future.

　　The emblem also incorporates elements reflecting the ancient Ba-Yu culture of the region. The design embodies the dedicated patriotism, indomitable heroism and open-mindedness of the Chongqing people.